Tips for Designing Your Brand – When Launching with Onoxa

Gather Design Research & Inspiration

It’s important to research what successful brands are doing and know all your creative options! Research label designs on websites such as Pinterest to get inspiration from other brands and products. You can view Onoxa’s Pinterest board for helpful suggestions from our marketing team. If you find something you’d like, upload your inspiration in your Order Confirmation Design Request Form or send us inspiration for your labels at artwork@onoxa.com along with your order number, and we will recreate something unique for you.

Not finding the inspo you’re looking for? Onoxa has a list of Label Backgrounds to choose from. Just tell us which one you like and we can use it on your label!  

If you are savvy with design programs, such as Adobe programs or Canva, you can View or Download our Label Templates we use to create your own label designs. Send us your labels as PDFs and we’ll make sure it’s compliant with FDA standards. 

Be Creative

What does your brand look like? You should have an overall vision of what impression or style you want to present to your customers. Think of what will intrigue them to purchase or what tells your brand’s story.

Did you know that you can rename your products when purchasing from Onoxa? Our product names are only suggestions when it comes to naming. Our products are made to have multiple uses, so they can be tailored to your customer base.

For instance, if you sell men’s skin care, you can change the Hand & Body Restore Cream to “Men’s After Shave Care”. Or name your products after someone, something or it’s ingredients, such as “Rose Serum” for our Pro-Repair Serum, or “Lavender Salve” for our Detox Nightwear Cream. This type of branding will make your products unique. 

Onoxa also offered foiling for bulk orders of 6 or more products. We can foil logos or accents on your labels. Choose from gold, silver, blue or green metallic foil. Request for foil in your Order Confirmation Design Form or simply email artwork@onoxa.com after placing your order to indicate which areas of the label you’d like to print in foil. (Please note: Foil is not currently available for Sample Kit orders.)

Remember Your Online Presence

When thinking about your brand’s design, remember there’s more to it than just the label. Your website and social media should capture part of your brand’s style. 

One easy improvement your brand’s design online is to take product photography. We’ve noticed a lot of our customers only use their digital renders from their downloadable brochure or their digital proofs. Although product image renderings look very clean, we recommend taking photos of your actual products. Your customers want to see what your product will look like in their hands. Read our tips on taking better product photography for your website and social media pages.

When posting about your product descriptions online, it’s perfectly acceptable to use Onoxa’s descriptions for their individual product page or your downloadable brochure. But, make sure you tell a story with your brand! You can edit the product description for your website to show you believe in your product. (Just don’t make product claims Onoxa doesn’t to be FDA compliant.) 

Example: “This formula contains caffeine to awaken and revitalize the appearance of the skin around the eyes,” can be changed to “Awaken your eyes with Glow’s Cucumber Caffeine Gel for a refreshed appearance.”

Get Advice

When in doubt, ask others for help! Show your friends and family what they think of your branding choices. Do they like the label? Ask them what their opinions are on your design, product names, brand names, etc.

Join Onoxa’s Facebook group, Onoxa Beauty Insiders for Onoxa’s tips, advice from other customers in our discussion board, and learning units for videos on getting started. Post questions or pictures for insights from other Onoxa Insiders and Onoxa’s marketing team!

If You Haven’t Yet, Sample It!

Before launching your brand and ordering your first wholesale stock order, you should have ordered your Sample Kit. Then you’ll know what your products look like, feel like and smell like to better understand what your brand’s label could be. Since Onoxa offers free custom-label design, even on Sample Kits, you might already have a design idea to send us!

If you liked the label that came on your Sample Kit, that’s great! We can definitely recreate the label for your bulk order with any edits you may have.

Ready to try it out yourself? Get your custom-designed labels on your own Sample Kit now! Learn more about our process here.

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